Experts estimated the number of Clubhouse users in Russia What are the prospects for the voice chat service, which has already been valued at $1.4 billion

The Russian audience of the new social network Clubhouse does not yet exceed 10,000 users. Local growth in the popularity of the site, as well as in the world, can be facilitated by performances by famous businessmen and show business stars

As of February 10, the new Clubhouse application was downloaded by 7.7 thousand users from Russia, while in the whole world – 5.3 million users, follows from the closed data of App Annie, which two subscribers of this company shared with RBC. At the same time, the number of active users of the social network in the world during the period from November 10 to February 10 was significantly lower – 338 thousand users. For Russia, this figure has not yet been determined, according to App Annie data.

An App Annie spokesperson declined to disclose data due to privacy policy and only clarified that the peak of downloads of the Clubhouse application in the world fell on January 31 this year – then their number increased by 100% compared to the average number of downloads two weeks before. The app ranked #1 in downloads in Japan (January 28 to February 2). In Russia, the number of downloads also grew rapidly, confirms App Annie: in a week, by February 8, 2021, the application rose from 45th to 12th place in terms of downloads in the Social Networks category. Representatives of the site last disclosed the size of the audience at the end of January – at that time, according to the company, it had 2 million active users per week worldwide.

The growth of the audience of the social network could be facilitated by the speeches of famous people on it. Its users include American businessmen Elon Musk and Mark Zuckerberg, actors Ashton Kutcher and Paris Hilton, musicians Jared Leto, Drake, and others. Russian users include artist Pokras Lampas, co-founder of Mail.ru Group Dmitry Grishin, hosts of the YouTube show “Girlfriends » Ksenia Dukalis and Karina Istomina and others.

How much does a new social network cost

Clubhouse was launched in March 2020 by Alpha Exploatation Co. A couple of months later, in May, platform developers attracted $12 million in investments from the American venture capital fund Andreessen Horowitz. Although the project was in beta with less than 5,000 users, investors valued it at $100 million. In January of this year, Clubhouse raised another $85 million, based on a company valuation of $1.4 billion.